REVEALED: The shocking, stinky sexual fetish that Americans love

You may have thought that hearing a partner pass gas is an immediate romance killer. 

But not for everyone. For many, the opposite is true, new data shows.

The stinky habit is now the second most popular sexual fetish around the world, according to a global report.  1/1 Skip Ad Continue watchingafter the adVisit Advertiser websiteGO TO PAGE

Researchers at kink and fetish platform Clips4Sale analyzed search data and sales related to popular fetishes.

They found that while bondage reigned supreme worldwide, searches for passing gas exploded by 430 percent in just the past year, with sales of related paraphernalia jumping 40 percent.  +3 View gallery
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Being turned on by farts is a sign of olfactophilia, or being sexually aroused by smells coming from the body. The subset specifically interested in farts is called eproctophilia +3 View gallery
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Researchers found that while bondage reigned supreme worldwide, searches for passing gas exploded by 430 percent in just the past year, with sales jumping 40 percent

In the US, UK, Australia, and Canada, the fetish remains number two behind bondage, though farting took first place in Brazil and Portugal. 

Though it has recently gained popularity, scientists estimate that the sound and smell of flatulance has been a turn-on for decades.

Avery Martin, a spokesperson for Clips4Sale, said that the revolting habit started to gain traction in February 2020 and increased steadily after. 

'Maybe it was the close quarters of shut down, or maybe the loss of scent so many experienced with early Covid,' Martin said. 'You can't deny its power!'

That year, sales increased by 50 percent. 

Being turned on by farts is a sign of olfactophilia, or being sexually aroused by smells coming from the body. The subset specifically interested in farts is called eproctophilia. GOT A HEALTH-RELATED STORY?

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It's unclear exactly how many people have experienced eproctophilia, though there have been a select few case studies published on the subject. 

A 2013 report published in APA PsycNet detailed the case of Brad (not his real name), a single, bisexual 22-year-old man living in Illinois. His parents divorced when he was six, though he had a relatively normal childhood.  

However, when he was around 16 or 17, a male friend farted in front of him. 'It was rather appealing in sound, and I found myself fixating on it,' Brad told British psychologist Dr Mark Griffiths. 

'At first, I didn't want to admit I was into his farting, but eventually I decided to experiment.'

'I set up a bet at some point and intentionally lost, with the wager being the right to fart in the loser's face for a week.'

'I continued to lose such bets once every few weeks for about two years.' Brad also noted that he enjoyed 'everything about it,' though he was most drawn to an 'acrid sulfur' smell.  36 percent of Americans have a fetish, and other US sex facts Loaded: 0%Progress: 0%0:00PreviousPlaySkipLIVEMute00:00Current Time 0:00/Duration Time 1:12FullscreenNeed TextVideo Quality576p540p360p270pForeground---WhiteBlackRedGreenBlueYellowMagentaCyan---OpaqueSemi-OpaqueBackground---WhiteBlackRedGreenBlueYellowMagentaCyan---OpaqueSemi-TransparentTransparentWindow---WhiteBlackRedGreenBlueYellowMagentaCyan---OpaqueSemi-TransparentTransparentFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyDefaultMonospace SerifProportional SerifMonospace Sans-SerifProportional Sans-SerifCasualScriptSmall CapsDefaultsDone

Additionally, a 22-year-old straight man Jason (not his real name), told Vice in 2018 that his earliest farting fantasies started around age six. 

'I remember I wasn't allowed to use the word "fart" when I was little, so that probably made it feel more taboo or forbidden to me,' he said. 

And Fabio (not his real name), a 37-year-old straight man from Brazil, told Vice that while he's heterosexual, he's exclusively attracted to men's farts. 

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When he was five years old, Fabio's cousin playfully passed gas in his face. 

'He didn't know I was near his butt cheeks to appreciate them, and his fart made my dreams come true,' Fabio said. 

According to Sarah Berry, a sex and relationship therapist, the fetish is often developed when someone is exposed to this type of gas in a heightened environment.

'Farts are generally regarded as funny, gross and/or embarrassing,' she told Vice. 

'Any experiences exacerbating any of these reactions could give rise to farting as a sexual preference.'

According to Clips4Sale's research, the top kink is still bondage, which involves tying up or restraining a sexual partner. 

Other popular fetishes include masochism - pleasure from pain or humiliation - face sitting, and foot fetishes. 

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